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About us


Welcome to Love Ruri, where timeless beauty and modern artistry come together to celebrate everyone who cherishes the magic of jewellery.

Jewellery is more than just an accessory—an expression of identity, a reminder of cherished moments, and a symbol of love. At Love Ruri, we honour this universal connection by offering an exquisite collection of demi-fine, anti-tarnish pieces designed to complement and celebrate every individual, everywhere.

Our story is inspired by the unbreakable bond between humanity and adornment—a love affair that began centuries ago and continues to thrive today. From the regal treasures of historic royalty to the effortless elegance of everyday wear, jewellery has always been a language of self-expression and empowerment. At Love Ruri, we’re proud to carry that legacy forward, creating designs that honour the past while embracing the present vibrancy.

Each piece in our collection is thoughtfully crafted to reflect the beauty, strength, and diversity of the people who wear them. Whether you’re seeking something delicate to elevate your everyday look or bold designs to make a statement, our jewellery empower empowers you to shine in your unique way.

We believe that jewellery is not defined by gender, age, or occasion—it is for everyone who finds joy in the finer details of life. Love Ruri is a platform for self-expression, inclusivity, and celebration. It’s where your story meets craftsmanship, and where every piece is designed to make you feel seen, valued, and radiant.

So, no matter who you are or where you’re from, step into the world of Love Ruri, where jewelry isn’t just something you wear—it’s something you live.

Love Ruri – Jewelry that shines with on you & with you.